Case Study: Small Law Firm Doubles New Client Retention with SEO & PPC
A small law firm was able to double the number of new monthly retained clients through a strategic digital marketing strategy implemented by FORWARD marketing. The firm was skeptical about internet marketing, but decided to invest in our strategy after understanding our process and seeing the results we had generated for other law firms in all different areas of practice. After completing a website re-design that gave the firm a clean, fresh and modern look, we implemented a local Search Engine Optimization (SEO) program designed to improve search engine rankings over time. In only a few short months we saw improvements in their organic placement on Google which resulted in significant increases in relevant traffic. Below you will see this firm’s organic traffic was pretty modest with only 161 organic visitors the 30 days prior to launching the new website and SEO program according to their Google analytics. After optimizing the site for a few short months we started to see increased organic traffic and between months four and six of the campaign, the site’s organic traffic increased 184% to an average of 457.33 organic visitors per month! According to the firm, this directly impacted the number of inbound inquiries the firm sees and has helped double the amount of retained clients each month.
Fast forward 6 months. We have been very successful in increasing the firm’s organic presence on Google and the firm is also investing in a Pay-Per-Click (PPC) program that gives the practice immediate exposure. Between March 13 and April 12, 2018, you’ll notice the PPC campaign has generated 117 additional website visitors, 113 of those being unique:
From those 117 visitors we tracked a total of 48 unique phone calls (41% conversion rate), which based on our client’s feedback resulted in 9 new clients for the practice.
FORWARD marketing has helped law firms of all practice areas nationwide increase inbound leads and caseload through strategic digital marketing. Over the next two weeks we will be offering FREE SEO Audit reports and consultations. These comprehensive reports and our analysis will give you an in-depth understanding of what you are doing well online, where your areas of opportunity lie, how you stack up against your direct competitors and much more. To schedule a phone call with an experienced Law Firm Marketing Specialist, speak to a live chat representative on our website, click here, or call us at (888) 590-9687. We look forward to seeing how we may be able to help your law firm just as we have helped many others!