Case Study: Small Law Firm Doubles New Client Retention with SEO & PPC
A small law firm was able to double the number of new monthly retained clients through a strategic digital marketing strategy implemented by FORWARD marketing. The firm was skeptical about internet marketing, but decided to invest in our strategy after understanding our process and seeing the results we had generated for other law firms in all different areas of practice. After completing a website re-design that gave the firm a clean, fresh and modern look, we implemented a local Search Engine Optimization (SEO) program designed to improve search engine rankings over time. Right off the bat, we identified the most competitive keyword phrases that the firm would like to show up for when a potential client conducted a search for their legal services. Prior to us coming into the picture, the firm ranked on the first or second page of Google for 0 of those 20 keywords.
Due to the lack of presence on search engines they were not generating much website traffic. The below is a snapshot of their Google Analytics the month prior to FORWARD marketing starting SEO in September 2017. You will see their site only saw 201 total visitors and only 49 of them coming from organic traffic.
In only a few short months we started to see gradual improvements in their organic placement on Google which resulted in modest increases in relevant website traffic. Over the the next few months we saw continual improvements in these rankings which translated into more steady increases in their organic website traffic. Fast forward to September 2018. We have been very successful in increasing the firm’s organic presence and have increased the number of keywords we are tracking from 20 to 110. Of those 110 keywords we are tracking for our client, 87 of them are now on the first page of Google.
This has translated to significant increases in their organic (and overall) traffic. In September of 2018 the 465 organic visitors the site saw was a 849% increase from August 2017 prior to FORWARD marketing starting their SEO campaign. You will see their other increases below:
Due to the success they were having with the Search Engine Optimization (SEO), the firm also decided to run a Pay-Per-Click (PPC) campaign geared toward driving immediate traffic and leads to the practice. As a Google Partner, FORWARD marketing has considerable experience managing all types of PPC campaigns for law firms and understands how to generate results, and it was no different in this case. In addition to what the firm is seeing through their increase organic traffic, they are consistently generating an additional 60-80 leads/month resulting in 7-10 new clients through our Google PPC campaign. In September of 2018 you will notice we were able to generate 71 total phone calls, 63 of which were unique.
FORWARD marketing has helped law firms of all practice areas nationwide increase inbound leads and caseload through strategic digital marketing. Over the next two weeks we will be offering FREE SEO Audit reports and consultations. These comprehensive reports and our analysis will give you an in-depth understanding of what you are doing well online, where your areas of opportunity lie, how you stack up against your direct competition and much more. To schedule a phone call with an experienced Law Firm Marketing Consultant, speak to a live chat representative on our website, click here, or call us at (888) 590-9687. We look forward to seeing how we may be able to help your law firm just as we have helped many others!