My Practice is Slow During the Holidays – Should I Amp Up My Marketing Efforts?

The Blog was Posted on Nov 15 2018 by admin
The period between Thanksgiving, Christmas, and New Years can be a slow time for law firms as most clients prefer to wait until end of their holidays before acquiring services of an attorney. However, this presents an excellent opportunity for law firms to market their services online in order to grow their business. Stats provided […]

Case Study: Small Law Firm Doubles New Client Retention with SEO & PPC

The Blog was Posted on Oct 17 2018 by admin
A small law firm was able to double the number of new monthly retained clients through a strategic digital marketing strategy implemented by FORWARD marketing. The firm was skeptical about internet marketing, but decided to invest in our strategy after understanding our process and seeing the results we had generated for other law firms in all different areas of practice.  After […]

How Did Google’s Medic Update Affect My Website?

The Blog was Posted on Oct 02 2018 by admin
Google released their 3rd update for their algorithm of this year on August 1st, 2018. Many tech heads are considering it one of the most comprehensive and biggest updates since 2012’s penguin. This update is being referred to as “The Medic Core Algorithm Update”. This update is particularly interesting to watch as the changed algorithm […]

Why Hiring a Digital Marketing Specialist is the Best Choice for Your Law Firm

The Blog was Posted on Sep 05 2018 by admin
The highly competitive U.S. law market has made it extremely difficult for firms to acquire new clients and promote their services. Every legal entity has an online presence and they spare no expense in gaining highest ranking and maximum exposure on the internet. Therefore, it is extremely important to have an effective digital marketing strategy […]

The Importance of Google My Business Listing for Your Law Firm

The Blog was Posted on Aug 13 2018 by admin
Are you doing everything you can to put your best foot forward online? Do you have a website, blog, and even a social media presence? You may also be using marketing vehicles such as PPC ads, SEO, Live chat and more. Did you know that there is an entirely free tool that can allow you […]

Just How Important is Reputation Management to My Firm?

The Blog was Posted on Aug 06 2018 by admin
Your law firm is just as good as its reputation within the existing and prospective clientele. Especially, for a law firm, the significance of a stellar reputation simply cannot be understated. You might win hundreds of cases but one major slip up could provide fodder to your competitors to tarnish your reputation. Not just that, […]

What is Google Search Console and Why Should Your Law Firm Worry about It?

The Blog was Posted on Jul 30 2018 by admin
If there is one thing that almost all modern businesses, including law firms, know is that they must pay close attention to their web presence. It matters very little if the products or services they offer can be supplied through their website, because it is typically via the internet that most of today’s businesses are […]

Google AdWords Launches Responsive Ads

The Blog was Posted on Jul 10 2018 by admin
Google AdWords, the largest digital marketing service, has finally launched the much-anticipated responsive ads. Now, you can Google AdWords with multiple headlines and two different sets of descriptions. In contrast with non-responsive ads, Google will have multiple versions of the same advertisement message which it will use in different combinations to find out which headlines […]

What Can Videos Do for My Law Firm’s Website?

The Blog was Posted on Jun 07 2018 by admin
In the contemporary digital age, the rules of marketing have changed entirely. Prior to the age of smartphones and broadband internet, people were interested in reading printed material. With the advancement in technology, the attention span of the most target audiences has diminished immensely. According to digital marketing experts, videos are the most engaging form […]

Should My Law Firm Run Facebook Ads?

The Blog was Posted on May 03 2018 by admin
Facebook currently has over 2.2 billion users globally, over 220 million of which reside in the United States alone. With almost two-thirds of the American population active on the social media platform, it makes it a dynamic place to market your business. Law firms, like any other organization, need to market themselves to succeed in […]