The Importance of a “Mobile-Friendly” Law Firm Website
With over half of internet users making search queries through their mobile devices, having a mobile-friendly website for law firms is no longer an option. If your website has not been optimized for mobile, it is likely you are losing more potential clients than you can imagine. Here are a few facts to illustrate the importance of a mobile-friendly website:
- More than 200 adult Americans own a smartphone, and people are accessing the internet via their mobile device more frequently than desktops and laptops.
- 71 percent of people looking for legal services use their mobile devices to search for a lawyer.
Not convinced yet? Here are some great reasons why optimizing your website for mobile is of paramount importance:
Clients Search for Legal Representation on their Mobile Devices
Most people prefer searching for local attorneys and seek legal counsel on-the-go using their smartphones, tablets, and other mobile devices. They gather information and go through attorney reviews for narrowing down their options. It has been found that most people use the Internet to find and select an attorney for their case than asking a relative or friend for recommendations. Moreover, the Attorney Selection Research Study has shown that two-thirds of people who have searched for a lawyer have used online resources. The same study suggests that legal consumers are more inclined toward conducting an online search instead of asking people for leads.
Google Prioritizes Mobile-Friendly Websites
Google and other search engines give preferences to mobile-friendly websites, and rank them higher in SERPs. Whenever a client searches for a law firm through their smartphone, the website that has been optimized for mobile devices are likely to appear on top than others.
Generally, the search results change based on the medium or device being used. This is why it is one of the important elements that can boost your law firm website’s SEO performance. For best results, it is essential for you to prioritize content on your web pages as per the specific needs of your mobile clients. You may have to optimize text, images, and other media for your mobile website to ensure better loading speeds and seamless user experience. Moreover, you can use analytical tools to evaluate user behavior on your website, which may make it easy for you to organize content for higher engagement and better conversion.
Mobile Friendly Websites have become the Standard
About 51 percent of Americans spend their media time on mobile devices. Without having a mobile-optimized website, your law firm is providing a poor user experience to more than half of your potential clients. Considering the high importance of good first impressions, especially in the legal industry, along with the number of option for legal consumers out there, having a desktop-only website in place is a costly mistake that your law firm cannot afford to make.