Search Engine Optimization (SEO)

Make Your Law Firm Visible to Potential Clients Online

FORWARD marketing offers top-of-the-line Search Engine Optimization (SEO) services to law firms.  We use proven SEO techniques and develop custom strategies that help you drive more organic traffic and attract more prospective clients by taking your law firm website to the top ranks in Search Engines Results Pages (SERP) such as Google, Yahoo! and Bing.

Our SEO process is quite straightforward. First, we gain a firm understanding of your practice including what types of clients you are looking to attract.  We then conduct a comprehensive competitive analysis of the local market to help determine how your web presence stacks up against other law firms you compete against in your area to help determine where you site will need to be in order to rank and generate traffic. This analysis includes understanding the short and long tail keywords that your potential clients use to search for lawyers of your practice area and location. We optimize your website with these keywords in mind to make it more likely that prospective clients land on your website instead of your competitors’ resulting in increased organic traffic over time.

Our SEO Services

At FORWARD marketing, we provide you with the quality SEO services so that your law firm’s website is optimized to attract as many clients as possible. Our SEO services include the following: 

  • Competitive analysis: We perform an in-depth competitive analysis to determine where the opportunity lies with your current website and how it stacks up to your competition.  Based on this, we develop a strategy that helps increase exposure on search engines resulting in increased organic traffic over time.
  • On-site SEO: We iron out the kinks in your website structure so that it is easy for the search engine crawlers to go through its content. This can help increase rankings on search engines, which improves your chances of attracting more potential clients.
  • Search engine traffic analysis: We diligently monitor your SEO campaign, and evaluate what SEO sources are attracting most visitors to your website. Once we have this information, we gear our efforts towards that source for better results.
  • Local/offsite SEO: We provide local directory placement services to build links to your website that helps drive more traffic to your website.
  • Link Building: As your website’s ranking increases over time, so does its credibility. This increases the chance of getting new links and referrals from other websites. We also post articles in high PR websites that link back to your law firm website.
  • Social Media Integration: An SEO service package is incomplete without social media integration. We run a social media campaign on platforms such as Facebook, LinkedIn, Twitter, etc., to ensure that your website is in position to attract more visitors and potential leads.

Why Choose Our SEO Services?

With FORWARD marketing, we specialize in digital marketing for law firms.  Because of this, your law firm can benefit directly:

  • Gain Visibility: Become visible to new clients looking for a law firm that specializes in your practice area.
  • Generate Leads: Attract potential leads that convert into clients.
  • Drive Revenue: Increase your clientele to maximize your ROI.
  • Beat Competitors: Outpace your competitors and dominate the legal market by achieving higher placements on Google, Yahoo!, and Bing resulting in increased exposure.

Whether you are a personal injury, bankruptcy, divorce, real estate, or any other type of law firm, you can benefit from our results-driven SEO services.  To learn more about how our SEO services can help your law firm, contact us today at (888) 590-9687 for a free SEO analysis.