Pay-Per-Click (PPC)

Pay-Per-Click (PPC) marketing can be a very effective form of digital advertising that drives targeted traffic to your firm’s website and can drastically increase inbound leads.  This form of online advertising allows you to target exactly the audience you want to target and gives you the control to be as aggressive or as conservative as your budget, or caseload allows.

Essentially, PPC gives you the power to control how often and for what types of searches your ads show up in the paid SERPs. Regardless of how many people view your ad, you will only be charged when a visitor who is interested in your services clicks on it.  No other online marketing program provides you the level of flexibility that PPC does.

At FORWARD marketing, we have a seasoned team of digital marketers that handle your PPC campaign to generate the best possible results. We have an in-depth understanding of how Google AdWords works and have managed many AdWords campaigns for all types of law firms over the years.  After assessing your law firm’s requirements, we create, manage, and monitor campaigns that are specifically geared toward your practice areas. With our PPC services, you can harness the demand for your legal services that is already out there.

Our PPC Services

When you hire FORWARD marketing to start and manage a PPC campaign for your law firm, we dedicate a PPC manager to carefully build your campaign to ensure we produce the best possible results.  Your PPC manager will plan and execute a highly effective, timely, and cost-efficient PPC campaign that provides your website the exposure it needs for attracting more clients.  We will focus on the following key areas:

  • Keywords: Based on your practice areas, we pick out the most relevant keywords that make your PPC ad visible to clients searching for those legal services.
  • Ad Content: We design compelling PPC ads with credible texts to grab the attention of your targeted audience.
  • Landing Pages: We create professional landing pages with strong CTAs to improve conversion rates.
  • Budgeting: We carefully allocate a budget to your PPC campaign that strikes a balance between traffic volume and cost.
  • Monitoring: We diligently monitor your campaign and improve ad verbiage and targeted keywords for better results over time.

Why Choose our PPC Services

With a PPC program managed by FORWARD marketing, your firm will benefit in several ways, such as:

  • Expand your Clientele: Whether you want to increase your client base, or expand into a new practice area, our PPC services can help you do just that
  • Trustworthy Services: You can rest assured that your PPC campaign is being handled by an experienced PPC manager who understands how to generate results for your area of practice.
  • Advertise Locally: Target clients located in certain cities or regions, or within a specific radius of your firm’s office.
  • Reach Clients When They Need Your Services: Your law firm appears in search results exactly when they are searching for legal services that you offer.

Legal search marketing can be very costly due to the competitive nature of the industry, especially if someone inexperienced is managing your campaign.  With FORWARD marketing, you can leverage our experience working with law firms to get the most out of your PPC campaign.  Contact us today at (888) 590-9687 to schedule a time to discuss how PPC can help grow your practice.